Orbit | The Olfactory Questionnaire

You01

Who is filling this in.

Full name *

Email *

Your role at The Olfactory

WhatsApp number

The Brand02

Where The Olfactory comes from and where it is going.

How did The Olfactory start, and why a second brand beside KenshoThe real story. It becomes the brand story.

What does the name mean to youThe Olfactory, the old factory, or both.

What does The Olfactory exist to do, beyond selling candles

Where do you want the brand to be in three yearsShelves, cities, products.

Three values every decision should follow

What makes it different from every other affordable candle on the shelf

The Range03

Every product, so the site and the content describe it right.

Every product today, with its scent, format and sizeCandles, diffusers and anything else.

The notes and the mood of each scent, in your wordsThey feed the scent pages and the scent quiz.

The shelf price of each product, and any pair or bundle price

Which products lead, and which do you want to push first

Wax, wick, burn time, diffuser lifeAnd anything the label or the site must state.

Who prints your labels, and when is the next print run

New scents, seasonal drops or formats in development

The Shelf04

Where people find it, so every post can send them there.

Which stores stock you today, or will soonPick all that apply.

Which branches and areasSo the site can list where to buy.

When does each retailer start selling

Do you have testers, displays or shelf space we can design for

Can your team or creators film inside these stores

Yes Some of them Not yet Not sure

What should the wholesale page sayMinimums, terms and who to contact.

The Audience05

Who buys, who should, and why.

Who buys The Olfactory, or who do you expect toAge, area and lifestyle.

Who do you want buying it that does not yet

When do people buy itPick all that apply.

Which two products belong togetherThe pairs you want people to take.

What stops someone from buying a candle for the first time

Custom Orders06

The white-label side, so the site can take requests properly.

What can a customer customisePick all that apply.

Which occasions do you make forPick all that apply.

The minimum order, the lead time and a price range

Who receives custom requests, on which email or WhatsApp

Custom orders you have madeDescribe them or add a link to photos.

Personality07

How the brand behaves, sounds and makes people feel.

Describe The Olfactory in three words

If The Olfactory were a person, who would they beAge, job, humour, how they talk.

Playful or serious

PlayfulSerious

Calm or loud

CalmLoud

Everyday or special

EverydaySpecial

How close should The Olfactory and Kensho sit

Fully separate Quietly linked Openly linked Not sure yet

Brands you admire, in any category, and whyA name or link and one line on why.

Brands or looks we should never resembleAnd any words or topics the brand never uses.

Social + Website08

What exists today, and what we can film.

Your Instagram, Facebook and TikTok handles, the domain and the Shopify link

Who on your team can film a few clips each month, on a phone

What can we show from the factory, and what must stay off camera

Accounts or posts you would like ours to sit besideLinks are best.

Final Details09

The last things we need before kickoff.

Who gives final approval

Which dates must we meetRetailer launches, Q4 gifting, Ramadan, Mother's Day.

The one thing that must not change

Link to a folder with your files, if readyGoogle Drive, Dropbox or WeTransfer. Logo, label artwork, product photos.

Anything else we should know

TheOlfactoryQuestionnaire

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Olfactory
Questionnaire

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